If you are a start-up, an established brand, a big company, we are sure that you have been challenged by the new transition to E-Commerce from brick and mortar.
Some of you have been coping extremely well however the rest of you have been struggling here and there. Well, no one is to be blamed for the 180⁰ turn that the shopping industry has taken this year. And to tell everyone the truth, this trend is not going to be reversed anytime soon.
For all you brands who are in line and in high hopes of traditional ways of shopping being restored, this is the right time to jump on the wagon which is leading to the new E-Commerce station.
Welcome to the E-Commerce World!
Please fasten your seatbelts as we give you a virtual tour of the changes and what you should be implementing to stay on top of the trends.
Initially and most importantly, your brand needs to be on the internet and all the social mediums that exist. For example, Facebook, Instagram, Snapchat, Linkedin, Twitter and a few more.
“If your business is not on the internet, then your business will be out of business” – Bill Gates
This quote stresses enough on the importance of social media, why? Let’s see next.
Forbes quote “Mobile devices are the most popular device for online shopping by a wide margin. 72% of consumers are using mobile devices to shop in stores according to the latest PYMNTS’ 2020 Remote Payments Study. E-Commerce and online retailers’ supply chains, order management, and fulfillment systems are all being tested by the triple-digit order and revenue growth going on today. And best of all, more energy and intensity is being put into improving customer experiences online.”
his tells us that more than half of the population is shopping / surfing online so who are we waiting for in the stores? The best way to reach a wider audience behind the screen is to list our business on the internet. But this raises a question to many, is being on the internet just enough? How do we get our product out in the market? How will it attract customers?
Your posts should be visually and aesthetically pleasing to the extent that it makes the buyer inquire about it, if not buy it right then and there.
Once the buyer is on your medium, work on engaging him through your content so he doesn’t go elsewhere. This will make him keep coming back to you. And what does a returning buyer mean? A potential customer. If your product is of their interest, he will stick to you and keep choosing you.
Now what else do you want? Because this is not all.
Stay tuned with DymaxTech for cracking more insights on how E-commerce is developing trends after Covid-19, because we have lots more to share with you.