GANI SÂLIS is a luxury clothing brand that transcends fashion, embodying a lifestyle of timeless elegance and comfort. The brand draws inspiration from the Hebrew language, where "GANI" signifies the highest position in life, origin, or birthplace, while "SÂLIS" represents solace, comfort, and ease. GANI SÂLIS aims to offer more than just fashion; it's an expression of confidence, grace, and the art of living well.
DymaxTech is a full-service digital agency specializing in creating compelling and impactful brand identities. With a team of experienced designers, we go beyond aesthetics, delving into the essence of a brand to deliver designs that resonate with the target audience. Combining creativity with strategic thinking, we bring brands to life!
The Design Process
Ideation and Exploration
The design process began with a thorough exploration of various concepts, keeping in mind the brand's essence and target audience. Multiple iterations were crafted, experimenting with different arrangements of the initials "GS”
Integration of Golden Ratio
Utilizing the Golden Ratio design tool, we meticulously mapped out the proportions of the logo. Each curve, line, and spacing was carefully adjusted to achieve a harmonious and visually appealing composition that reflects precision and balance.
Refinement Based on Feedback
Client feedback played a pivotal role in refining the design. Attention to detail was paramount, addressing concerns about unevenness in the lettering, curves, and thicknesses. The design was meticulously revised using professional design tools to ensure a polished, consistent, and refined final product.
Typography
Aa
Lora Regular
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Brand Colour
