The application took it to the media recently to ensure the implication of end-to-end encryption on every chat, making it impossible to read for a third party. In a peculiar attempt to reach the public with their perspective, Whatsapp managed to get a place on the entire front pages of four top newspapers with a message in bold letters “Whatsapp Respects and Protects Your Privacy”.. A little ironic for a digital based medium to opt for print in order to convey “trust”? Regardless, Whatsapp ensured that apart from the conventional logs for calls the users make, there is no history that is recorded for targeting a user in the future. Your data, chats, phone logs and media are safe and sound.
Frankly, the outburst of the users for Whatsapp’s data sharing system with Facebook is a little ironic considering how in 2016; Whatsapp provided the users with an option to cease sharing of data with the parent company. Users that joined in after that or the ones that did not manage to manually turn the feature off probably have a certain amount of their data shared to Facebook, principally the key points for generating targeted ads.
This whole controversy could be summarized as a result of general folk’s tendency to misread a report and jump to harsh conclusions. But this incident should ring the warning bells for Whatsapp and Facebook considering the fragility of trust for them among the users due to years of bad privacy commitments and increasingly complex terms of agreements.
No wonder applications like Signal and Telegram were able to land millions of new users in a span of a few hours. Now Facebook and Whatsapp are faced with a long and exasperating challenge of better security terms and general communications with the users, if they wish to bring back even a fraction of the users they lost.