Customer service is not the same thing as customer experience. People often think that these two words mean the same thing, but they do not. Let’s take a closer look at what these two words, which are often used interchangeably, mean and how they differ from each other.
Customer service means providing service to customers. From helping them choose the right product for them to answer their questions, you can do a lot for your customers. From making sure they know how to use your website and how to judge your products to tell them how to pay and get them, there are a lot of things you need to do. Most of the time, this requires two-way communication. Both the potential client and the customer service rep talk to each other to find out the answers to all of these questions.
The customer experience is what a business or brand gives to its clients or customers. It has everything necessary and essential. The way a product is packaged, how it is marketed, how well it is made, and how much it costs are all important parts of the customer experience. It is usually a one-way conversation where you market or sell your product and the customer evaluates it and gives feedback based on their experience with it. The way a customer feels about a brand or company is very important because it helps you grow your brand
Example of Customer Service and Customer Experience
Let’s look at an example to help you understand the idea of customer service and experience. Let’s say you own a chain of pizza shops. A customer walks in and asks you to deliver pizza to their home. Your representative tells them how much each flavor costs and how long they will have to wait. This is a service to the customer. Afterward, you start preparing the pizza and pack it perfectly and attach a note on it asking the customer for feedback, and get it delivered to their place. The customer’s whole experience, from how they feel about your brand’s packaging to how they feel about the quality of your food and how they feel about your customer service, is what we call the “customer experience.”
The Difference Between Customer Service And Customer Experience
You now understand what customer service and customer experience are. When talking about how important these two things are for a business, it’s safe to say that they’re both important, but customer experience is usually more important than customer service. Customer experience begins when a customer buys your product, uses it, and tells others about it. It is the most important thing that will help your business grow quickly and reach new heights.
To wrap up, it’s safe to say that both customer service and customer experience are important for any business or brand, but customer experience goes way beyond customer service. The customer experience is what will help you take your business to new heights. There are many parts of customer service that make up the overall customer experience, so it’s important to set up policies that guarantee perfect customer service and experience. This is what will make your customer satisfied.