The 2D animation industry is going through its game in a better way. Thanks to the voracious appetite for fresh content, creative ideologies, advancement in technology, and the emergence of several new steaming digital platforms. Additionally, the future of digital marketing is bright; so is the need for 2D animated videos and content. We have compiled a list of amazing reasons to choose 2D animation for your digital brand.
Top 4 Reasons to Choose 2D Animation Right Now!
2D animation is the best way to explain complex stories thoroughly. As well as being an easy-to-understand method, it has long-term attention-grabbing features that help increase customer attention on your web page and social media channels. 2D animation is a common, and affordable way to streamline your story to more people, but it can be more straightforward for your audience to understand.
Grabs Attention for a Longer Time
There is a reason why animations are so successful in this era; they can catch and capture attention, which is not an easy task. 2D animations are very eye-catching, and the movement is pleasing to the eye and makes the content interesting to watch. This ability to attract visitors’ interest so effectively also means that your company’s search engine optimization (SEO) rankings will increase due to increased traffic to those images. Search engines naturally like videos, so those videos that create high traffic will be more visible online, driving more traffic to your site.
Greater Engagement and Recall Better
Something eye-catchy and different gets rolled into a viewer’s memory when it gets explored. Fortunately, 2D animation is a mixture of voice-overs, movements, graphics, and sound. Animation helps to stimulate the human senses that aid in recalling that FB post or Instagram ad that one sees on the social media channel. Many food brands are fans of 2D animations; that is why you can find digital content represented as animations. Not only food brands, but many other businesses use it for higher engagement and greater recalling power.
Affordable and Cost Friendly
The cost-friendly nature allows almost every business to get the 2D animation content designed for their brand. Most animated videos have a shorter span of time than other videos. It leads to lower costs with amplifying marketing results. Another impressive feature of this 2D animation is that it is easy to edit over time to keep the video looking modern with its current information. Animating video allows users to process the information better as most viewers are visual learners. Through this, they understand the brand better and get attracted to it. That helps to increase the sales of the business put out on social platforms.
More Shareable Content
Content that is interesting to people is shared. Likely, we have all done this at some point. Videos and social media forums are the most popular ways to share content. Video and photos are widely shared on social media, but blogs are not shared nearly as often because the text does not grab as much attention as visuals do. Animations are the perfect solution. An easy-to-understand video package combining images and text information is a 2D animation video.
It’s a Wrap!
Marketing plays a vivid role in ensuring the speed of growth and development for any business, so it is always vital to think ahead so that you can blend well with the trends. Using animation is one way to achieve this, but you must know more about the idea of how to stay on top of current marketing trends. If you look closely at the marketing results you get a clear picture of the trends. According to many reports, a 55% increase is experienced by businesses that have adapted 2D animation into their marketing strategy. This aspect cannot be unseen or unheard.