Do you want to boost your business’s online presence and start to generate new leads frequently coming in? But struggling with making an impact on social media due to new social media platforms launching every other day and losing your focus as a result? Look no further than these twelve – 12 social media marketing hacks sure to upscale your business!
Nowadays, social media is a must part of any successful business strategy. And smart utilization of social media marketing gives your business a great chance to connect with new potential customers, build brand awareness, and 2x your sales. Isn’t it an effective deal?
However, with hundreds of businesses competing for social media users’ attention, it becomes difficult to remain a cut above the rest. Therefore in this blog, from using video content to boost engagement to leveraging user-generated content (UGC) and vice versa, we’ll walk you through step-by-step top social media marketing techniques that will step up your social media game. So, gear up to watch your business soar!
1. Video Content: Boost 1200% More Engagement Than Text & Image Content Combined
Did you know there is an article published in Forbes with the title How to Increase Engagement through Video Marketing which states that “Social video generates 1200% more shares than text and image content combined. And viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.”
Videos get far more views and engagement than simple photo posts on social media. Whether it be for YouTube, Instagram reels, Tik Tok videos, or Facebook stories, videos are consumed more than ever before – and they’re effective.Therefore, it’s no surprise that more and more businesses are trying to integrate video content into their social media strategies more than ever before.
It is the visual and auditory nature that videos are quite effective at grabbing audience’s attention instantly and keeps them engaged for a long time. Whether it’s a product demo, customer testimonial, or behind-the-scenes (BTS) look, videos can provide a more dipping experience for your audience. Also, with the rise in short-form video content platforms like TikTok, YouTube shorts, and Facebook Reels, it’s easier than ever before to grab your audience’s attention in quick seconds and count it among the best types of social media marketing.
2. The Power Of UGC: Build Trust Online & Take Authenticity to the Next Level
Got some new pair of Jordan sneakers to show off your new collection to the whole world? Chances are you’ll snap a pic and post it on your social media instantly and show how trendy you are. Or maybe you’ve received a fancy new product , and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, let me explain to you.
User-generated content (UGC) is any form of content that is generated by your customers and showcases your products or services. It can be anything from a text, videos, images, reviews, etc.—created by people, rather than brands.
UGC is one of the best social media marketing campaign ideas which social media marketers can exploit to encourage audience participation and build trust with them online while providing social proof of your products or services at the same time.
Interestingly, when potential customers see others using and enjoying your products, they become more likely to trust your brand. Plus, UGC helps you save time and resources on content creation by simply reposting and sharing the content created by your customers.
3. Social Media Profiles Optimization: 2x the Opportunities Awaiting at Your Door
Social media is not an ordinary thing but a goldmine full of opportunities awaiting at your door. You might know it until you open the door and welcome those opportunities by optimizing your social media profiles to the best possible way.
Social media profiles are your source of branding either personal or business branding, and one of the benefits of social media marketing is that it attracts potential new customers like a magnet. Besides, your social media profiles are often the first impression potential customers have of your brand. Therefore, your profiles must be optimized every time for maximum impact.
Always ensure that your profile picture, cover photo, and bio, all are aligned with your brand messaging. Employ keywords in your bio to help users find your profile when they search for relevant terms. Also, make sure that all of your social media profiles are consistent in terms of branding and messaging, as this helps your brand gain recognition and create a cohesive online presence.
4. Contests & Giveaways: Incentivize Your Potential Customers
Running Contests and giveaways are effective social media strategies for businesses looking to incentivize their audience to engage with their brand in return. As there is a famous saying, “There is no such thing as free lunch,” it fully endorses running content and giveaways from time to time. They help you increase engagement, generate hype, and attract new followers. When running contests or giveaways, always ensure that the prize is relevant to your target audience and aligned with your brand messaging.
Further, be clear about the rules and requirements for entry, and be certain that participants are required to follow your social media accounts, share your posts, or tag their friends to enter a competition.
5. Influencer Collaboration: Boost Your Social Media Presence and Tap into Their Audience
In recent times, Influencer marketing has gained considerable traction among businesses looking to reach a wider audience on social media which ranks it among the best social media marketing tactics in present times as partnerships with influencers allow you to tap into their existing audience and build brand awareness.
Instead of targeting big influencers with millions of followers, collaborate with micro-influencers who have a smaller but more engaged audience. Also, when choosing influencers to collaborate with, double-check that they align with your brand values and messaging, and do not forget their engagement rates and the quality of their content.
You can even offer them discounts or free products in exchange for promoting your brand. Since a successful influencer marketing campaign can help you reach new audiences, increase your social media following and revenue in the end which are the benefits of social media marketing.
6. Interactive Content: Your Bread And Butter For Engaging Customers
Are you tired of posting content that fails to hook your audience’s attention on social media? It’s peak time to switch things up and start creating interactive content using polls, quizzes, and contests – some of the best social media marketing strategies out there. With these tactics, you can keep your audience engaged and interested in your brand, while gaining valuable insights into their preferences and behavior.
7. Leveraging Chatbots In The Battlefield: Enhance Customer Service Experience
Who would have thought that social media would evolve to the extent where constant monitoring is no longer necessary, and chatbots can perform tasks in real-time? Chatbots are a great tool in modern days and provide quick and efficient customer service on social media.
With Chatbots, there are several advantages, such as providing quick answers to frequently asked questions without the need for chat support reps to be constantly available. Courtesy of their potential, they are also able to offer product recommendations and even process orders. That’s not the end of the road for chatbots in the business world.
Chatbot is a budget-friendly solution that serves as a powerful social media marketing strategy for small business looking to build a customer support team with a tight budget. Many businesses are now leveraging chatbots to optimize their customer service processes, boost efficiency, and enhance customer loyalty, making them a smart investment for any small business’s social media marketing strategy.
8. LinkedIn: An Ultimate Source for B2B Marketing
“Your network is your net worth.” – Porter Gale
LinkedIn is not just any social media platform where you randomly connect with people to pass your time – it’s a game-changer for B2B marketing! With its specific business focus, LinkedIn boasts 875 million members and these are the numbers worth paying attention to.
With millions of professionals on the platform, you can easily reach out to potential clients, connect with industry experts, and share content that provides real value. Plus, if you put in the effort to create a solid presence on LinkedIn, you’ll become a go-to source of knowledge and inspiration for others in your field – and that can lead to a steady stream of new leads for your business.
Also, checkout the latest digital marketing tactics to go from zero to hero in your niche.
9. Experimenting With New Social Media Platforms: A Witty Approach
Success lies in experiments! Social media is an ever-changing field, and experimenting with new platforms can help you tap into a wider audience.
Since launching in 2016, TikTok has come a long way since its inception as a platform for Gen Z dance challenges. TikTok has grown into a platform that involves every kind of content and community. With its new features rolling out in-app shopping, live streaming, and branded hashtag challenges, TikTok has become an essential tool for brands looking to connect directly with customers. In a stroke of luck, scheduling TikTok posts is now possible, making it even easier for businesses to manage their presence on the platform.
Also, since its debut TikTok has skyrocketed through the app-o-sphere, and is non stop capturing the hearts, minds, and screens of social media users where it boasts some impressive records to its name till today, such as 3 billion downloads (with 672 million downloads in 2022 alone) and 50 million daily active users.
To refresh your memory, TikTok is a short-form video app, and by creating engaging content on new social media platforms, businesses can reach out to new customers and stay ahead of the competition.
10. Social Media Listening Tools: Track Brand Mentions & Respond To Customer Feedback
Are you tired of being in the dark about what your customers are saying about your brand on social media? It’s time to shed some light on the conversation and start utilizing social media listening tools. By tracking brand mentions and customer feedback, you can take control of your online reputation and build stronger relationships with your customers.
11. Social Media Advertising: Target Specific Demographics and Reach A Wider Audience
Want to take your social media marketing game to the next level? Try social media advertising! With the ability to target specific demographics and reach a wider audience, it’s a powerful social media strategy for businesses looking to increase their online visibility and drive conversions. Platforms such as Facebook and Instagram offer a range of options to create compelling ads that resonate with your target audience. Don’t miss out on the opportunity to grow your business with social media advertising!
12. Host Live Events AKA Webinars Or Q&A Sessions: Engage With Your Audience In Real Time
Looking for a way to connect with your audience and build lasting relationships? Live events such as webinars and Q&A sessions provide the perfect solution and can be promoted through social media platforms like Facebook, Instagram, and YouTube.
By hosting interactive sessions in real-time, businesses can engage with customers, demonstrate their expertise, and gain valuable insights into their needs and preferences. With the power of social media promotion, businesses can attract an even wider audience and increase their brand awareness. Don’t miss out on this opportunity to take your social media marketing to the next level!”
To put it all together, social media marketing is an effective tool for businesses looking to upscale their online presence. By infusing these 12 social media hacks into your strategy, you can boost engagement, increase brand awareness, drive sales, and so forth. Always try to keep your target audience in mind, focus on providing value through content, measure your results, and adjust your strategy accordingly. By following these unique and new social media marketing hacks, it’s impossible that you grow your business faster and beat your competition.